This is an editorial photograph which could be use in culture art magazines such as Aesthetica or Adbusters. I want to present the state of our culture by photographing young woman wearing a paper bag on her head. Recently, I do feel that a big part of our society is looking and behaving in a similar way. People who are super focused on what they wear, how do they look. It seems that it is very easy to become confused of who you are in this society. Becoming faceless- it’s more like loosing your own character, trying to satisfy the ‘commercial’ world around you, forgetting of developing your real I. My photograph could be accompanied by an article about fashion victims or loosing identity in the fashion world.